Google SEO Optimization 12 points summary
GoogleSEO optimization summary 12 points
First, select the server on which the regional
For Google, the different regions, different search results. Some English Keywords,
You use the Google search in China and found that your site’s ranking non-production front, but if you use outside Google,
You may turn 10 can not find your site.
We do not effect the ranking of Google rankings for our own look,
But to let our potential customers to see.
Therefore, the server area selection should be selected region where the potential customer base.
Second, check the server’s IP is being punished too
Google
1, check this server how many sites put it?
How do the investigations? Here we give you all a tool, can easily check out the number of domain names point to a common IP: (http://whois.webhosting.info/ip/)
For example: If you want to check the IP 219.235.226.75 as long as you enter the address bar in IT:
http://whois.webhosting.info/219.235.226.75/
Click Enter, then went to see the number of domain names that point to this IP
2, select several www .###. com and then you type in Google: site: www .###. com
Then look at the Google collection of the net
Station number of the page. If you find that Google has not included it, check a few more, if not most of Google included, then this server is likely to be punished over Google’s. For the period of insurance, best not to use.
In general, the domain name to be more google penalty was Google’s servers is relatively small punishment!
Third, the server must be running stable
Fourth, choose a good domain name, and the design Web site path and file name
Domain / path / file name design principles:
1, that is to include keywords. Pai English keywords, you can choose key words related to the domain name. Ranked keywords, then you can use Chinese Pinyin domain name, Chinese websites others path and file name in Chinese
2, static path than the dynamic pathways to the top
3, top-level domain name with the path than the two top (well-known sites, except the authority of the site 2 domain)
4, abc.web.com a top edge than www.web.com/abc/
5, www.web.com/abc/ than www.web.com / abc.html advantage of such a path has ranked.
5, and the design page title and tags:
Title and label the main source code refers to the page with the middle part.
For example, our network marketing plan network page titles and tags as follows:
1, page title design principles:
a, the title of each page to be different, and content with their own web page as found;
b, Introduction to Design of clear page title, the title of each page highlighting the best end only 1-2 key words, not too much;
c, title design not too long, better not more than 25 characters, 50 characters.
2, page description tag design:
Page description tag, it is mainly for search engines to see, this pursuit of simple label design, consistent with the content. In order to improve rankings, you can raise the appropriate keyword density in it.
3, keyword tag design:
Google currently has no effect, but still ranking on other search engines still have a certain role in the design of the label is the Introduction to understand the principles and, if it is more than words can open comma format, unrelated keywords best not to use some search engines as easy to deal with the left arm.
4, page coding and label design language Notes:
Mainly to the browser to see. Different coding languages are different, so when do foreign-language websites have to pay attention to the best potential customers with the operating system code, otherwise potential customers will see garbled pages. If Your site is in English website, your potential customers for Western Europe, you can use the following code:
6, increase the value of PageRank technology PR: Through the more than 50,000 million variables and 20
100 million words consisting of the calculation equation, PageRank
The importance of web pages can make an objective evaluation. PageRank
Does not count the number of direct links, but from the web page A to point B
A link to explain the grounds on the web page B as a vote cast. So, PageRank will be under the pages
B the number of votes received to assess the importance of the page.
PageRank
Will also assess the importance of each vote page, as votes from some pages are considered high value, so that it can link to web pages get higher value. Important pages receive
PageRank (Page Rank) high, which appears in the top of search results. Google
Technology uses an integrated online feedback information to determine the importance of a page. Search results without manual intervention or manipulation, which is why
Google
Will become a widely trusted by users, not paid placement and impact of fair and objective source of information.
7, and the design Web site link structure
Reasonable site features links to structure what:
1, has a site map, site map links to all pages, all pages have a link to Site Map page; content to less than 100K.
2, navigation clarity, user-friendly browsing;
3, links and pictures do not have FLASH button, but the use of text.
8, increasing the reverse link strategy
1, see the reverse link: in the search box enter: link: www.web136.net
2, increasing the reverse link page method:
And related site link exchange
Links can be added to the reverse link of the page to add
The site to the world famous site
categories
3, select the link to the principles of web page:
PR value is very high page
PR value is not too high, but relatively few links to export page
Authority of the site’s main page
9, web content and web design
Excellent site content includes one of the following:
1, original content more easily referenced by many sites, the process of reference generally add a link to this page, so the page can get a good score, ranking naturally good;
2, content-rich: rich Web content make Google your site many elements, the site links between each page to improve Web site favorable to their individual pages in Google’s score;
3, site structure, clarity, page designed, easy for users to browse and search engines are Google to crawl;
4, the asp into html, and the compression of each page do not lose weight is larger than 100K,
Link to export less than 100.
Static HTML format your page visibility in search engines and easy access to good rating;
Comparison of the static page HTML format, save your server resources, are not afraid to increase your site popularity fast;
Html format, do not need to call static page, the user browsing up very quickly.
Currently, most websites have adopted the new technology used, dynamic program that would later yes, is the static front page. Suiran prospects html of, Danshitamen can also back-to Xiugai.
If your site is mall system or other systems, it is difficult revised down time, you can take the following strategy:
That is, through technical means to news.asp? Id = 234 such maps
link
news/234.html
This technique is very simple, you just need to upload a server ISAPI REWRITE
(Google888.com a free download), then the corresponding parameter set to OK
10, highlight the page in the Keywords:
1, to include key words in the headline: the headline is the website head with
Note the page title;
2, <(# imeinline) style = \align = \3, rationalization of the page in the frequency of key words, in general, keyword frequency appear in the pages maintained at
3% -5% better.
11, written robots.txt file
A root directory on the web site to search engine crawlers the following guiding document, if you accidentally get it all wrong, it is possible that all the pages Google gave you delete the. Written on the content of this document, Google sites in detail Note: http://www.google.com/intl/zh-CN/remove.html
12, increasing the hyperlink Notes