Google SEO Optimization 12 points summary

GoogleSEO optimization summary 12 points
First, select the server on which the regional
For Google, the different regions, different search results. Some English Keywords,
You use the Google search in China and found that your site’s ranking non-production front, but if you use outside Google,
You may turn 10 can not find your site.
We do not effect the ranking of Google rankings for our own look,
But to let our potential customers to see.
Therefore, the server area selection should be selected region where the potential customer base.
Second, check the server’s IP is being punished too
Google
1, check this server how many sites put it?
How do the investigations? Here we give you all a tool, can easily check out the number of domain names point to a common IP: (http://whois.webhosting.info/ip/)
For example: If you want to check the IP 219.235.226.75 as long as you enter the address bar in IT:
http://whois.webhosting.info/219.235.226.75/
Click Enter, then went to see the number of domain names that point to this IP
2, select several www .###. com and then you type in Google: site: www .###. com
Then look at the Google collection of the net
Station number of the page. If you find that Google has not included it, check a few more, if not most of Google included, then this server is likely to be punished over Google’s. For the period of insurance, best not to use.
In general, the domain name to be more google penalty was Google’s servers is relatively small punishment!
Third, the server must be running stable
Fourth, choose a good domain name, and the design Web site path and file name
Domain / path / file name design principles:
1, that is to include keywords. Pai English keywords, you can choose key words related to the domain name. Ranked keywords, then you can use Chinese Pinyin domain name, Chinese websites others path and file name in Chinese
2, static path than the dynamic pathways to the top
3, top-level domain name with the path than the two top (well-known sites, except the authority of the site 2 domain)
4, abc.web.com a top edge than www.web.com/abc/
5, www.web.com/abc/ than www.web.com / abc.html advantage of such a path has ranked.
5, and the design page title and tags:
Title and label the main source code refers to the page with the middle part.
For example, our network marketing plan network page titles and tags as follows:
1, page title design principles:
a, the title of each page to be different, and content with their own web page as found;
b, Introduction to Design of clear page title, the title of each page highlighting the best end only 1-2 key words, not too much;
c, title design not too long, better not more than 25 characters, 50 characters.
2, page description tag design:
Page description tag, it is mainly for search engines to see, this pursuit of simple label design, consistent with the content. In order to improve rankings, you can raise the appropriate keyword density in it.
3, keyword tag design:
Google currently has no effect, but still ranking on other search engines still have a certain role in the design of the label is the Introduction to understand the principles and, if it is more than words can open comma format, unrelated keywords best not to use some search engines as easy to deal with the left arm.
4, page coding and label design language Notes:
Mainly to the browser to see. Different coding languages are different, so when do foreign-language websites have to pay attention to the best potential customers with the operating system code, otherwise potential customers will see garbled pages. If Your site is in English website, your potential customers for Western Europe, you can use the following code:
6, increase the value of PageRank technology PR: Through the more than 50,000 million variables and 20
100 million words consisting of the calculation equation, PageRank
The importance of web pages can make an objective evaluation. PageRank
Does not count the number of direct links, but from the web page A to point B
A link to explain the grounds on the web page B as a vote cast. So, PageRank will be under the pages
B the number of votes received to assess the importance of the page.
PageRank
Will also assess the importance of each vote page, as votes from some pages are considered high value, so that it can link to web pages get higher value. Important pages receive
PageRank (Page Rank) high, which appears in the top of search results. Google
Technology uses an integrated online feedback information to determine the importance of a page. Search results without manual intervention or manipulation, which is why
Google
Will become a widely trusted by users, not paid placement and impact of fair and objective source of information.
7, and the design Web site link structure
Reasonable site features links to structure what:
1, has a site map, site map links to all pages, all pages have a link to Site Map page; content to less than 100K.
2, navigation clarity, user-friendly browsing;
3, links and pictures do not have FLASH button, but the use of text.
8, increasing the reverse link strategy
1, see the reverse link: in the search box enter: link: www.web136.net
2, increasing the reverse link page method:
And related site link exchange
Links can be added to the reverse link of the page to add
The site to the world famous site
categories
3, select the link to the principles of web page:
PR value is very high page
PR value is not too high, but relatively few links to export page
Authority of the site’s main page
9, web content and web design
Excellent site content includes one of the following:
1, original content more easily referenced by many sites, the process of reference generally add a link to this page, so the page can get a good score, ranking naturally good;
2, content-rich: rich Web content make Google your site many elements, the site links between each page to improve Web site favorable to their individual pages in Google’s score;
3, site structure, clarity, page designed, easy for users to browse and search engines are Google to crawl;
4, the asp into html, and the compression of each page do not lose weight is larger than 100K,
Link to export less than 100.
Static HTML format your page visibility in search engines and easy access to good rating;
Comparison of the static page HTML format, save your server resources, are not afraid to increase your site popularity fast;
Html format, do not need to call static page, the user browsing up very quickly.
Currently, most websites have adopted the new technology used, dynamic program that would later yes, is the static front page. Suiran prospects html of, Danshitamen can also back-to Xiugai.
If your site is mall system or other systems, it is difficult revised down time, you can take the following strategy:
That is, through technical means to news.asp? Id = 234 such maps
link
news/234.html
This technique is very simple, you just need to upload a server ISAPI REWRITE
(Google888.com a free download), then the corresponding parameter set to OK
10, highlight the page in the Keywords:
1, to include key words in the headline: the headline is the website head with
Note the page title;
2, <(# imeinline) style = \align = \3, rationalization of the page in the frequency of key words, in general, keyword frequency appear in the pages maintained at
3% -5% better.
11, written robots.txt file
A root directory on the web site to search engine crawlers the following guiding document, if you accidentally get it all wrong, it is possible that all the pages Google gave you delete the. Written on the content of this document, Google sites in detail Note: http://www.google.com/intl/zh-CN/remove.html
12, increasing the hyperlink Notes

Google is not optimistic about prospects for the C

Today saw the Morning Post

IDG reproduced online an article entitled: Google is facing a big problem 7, the Chinese market outlook is not optimistic.
May be due to space limitations, Morning Post quoted is the reduced article. In reading the full text online after the world total, there are some really need to pour.
This article lists the seven major issues facing Google, the conclusion is: Google in the Chinese market and poor prospects. Should be said that these problems he cited, more or less exist. But it is not necessary to come to the Chinese market, Google is not optimistic about prospects for the conclusion. even some of the arguments is to prove the opposite conclusion. Now I 11 to comment. Of course, this is my entirely personal opinion.
1) Google technical principles of the drawbacks of
At this point, the article cited the Google ranking algorithm PageRank (PageRank) as the basis of the evils, that is the problem sites can cheat.
First, the page rank is a cornerstone of Google ranking algorithm, but not the only, or even not the most important factor. Should be said that all the search engines, including domestic own search engine, such as Baidu, you can say for sure that they using the same technology. Although they may not call it PageRank. This is not Google’s problem, but all of the search engine problem.
Meanwhile, Google and all search engines are a means of overcoming the drawbacks, Google in this regard to do is the best. Any search engine ranking algorithm can not be wished the possibility of cheating. Google in this area disadvantages compared to other search engines is the smallest, rather than a disadvantage.
On the other a technical principle on the argument is: Google’s search results to hackers Le attacks of Gongju. Heike to the search engine Dangzhongfaxian Wang Zhan of loopholes and it is not exactly confirmed 了 Google’s powerful right? Zhebingbushi Google disadvantages. Web site security holes that run those sites, not Google’s problem.
A real hacker can scan their own server and found that these shortcomings. The search results provided by Google, only to some hackers provides a relatively simple way to find these holes only.
2) On the second question is about: Google’s confidence crisis
It should be said, Google is the world’s most trusted search engine. On the argument with the two things that Google faces a crisis of confidence. The first thing in March 2005, Google massive clean-up Chinese cheating site. Also, some Good Chinese website has also been implicated innocent.
First of all, clean up cheating website will only increase trust. Second in the fight against cheating of any search engine site when the site will be linked to the innocent. Here there is no arbitrary non-arbitrary, because it is automatic processing of ranking algorithms, not human to deal with. You can not expect a computer program can be as accurate to judge whether the site cheating.
The second thing is the latest BMW news Google blocked because BMW used cheating. Again, this does not also prove that Google is a trusted you? They blocked BMW for a reason, because the BMW website using malicious means but they also recognized, and Google blocked immediately after they corrected. BMW website to correct these cheating, their site has been re-collection of Google.
This shows that, Google on all sites equally. For most of those who run businesses and websites, it also means you should not trust Google you?
Author mentions Google has consistently adhered to its principles, but who is to monitor Google? Really no way to answer this question. But it is important, so far, Google does not use his position and ability to do evil. There is no evidence that Google in the trust have any big problems.
Furthermore, Google as a company, naturally regulated by the laws. But in his internal business within the company, others monitor what basis? Like any companies, how you operate, if you is not illegal, you are willing to accept everyone to monitor you?
3) The third article discussed the problems faced by Google is: the new technology hidden
Google allows employees to work 20% of discretionary time to study items of interest, greatly stimulated the development of new technologies. But of that, Google launched new products in recent years, some seem too hasty. On that desktop search Desktop Search and Google e-mail system Gmail, Google Earth Google Earth, there is the problem.
I will only talk about Google Earth points. If we used Google Earth, then, will be deeply attracted to this product. It allows you to see any place in the streets, houses, river images, these images down satellite photo . In the United States, Canada native, also includes other important cities of the screen are very clear and can even see the street traffic.
Should be recognized that this product launch to later, caused a great controversy. Including many countries worry about terrorists using Google Earth to view some sensitive military installations and sites to launch attacks. It is possible.
But from another side, you can see from the Google Earth photos are available on the commercial market to buy the picture, not the confidential file. If terrorists want, he can in other parts of Chia Tai be bright.
4) On the fourth of the problems faced by Google is: Ideology acclimatized
He spoke of two arguments: First, Google bombs. This web page talking about the previous level of the problem is one thing, there would not say that again. The second argument is that in January 2006, the U.S. government requirements, including Google account The search engine provides some of the data within the database, including a million random Web addresses and keyword search records. other search engines to produce these data, but Google refused to hand over. U.S. federal government to court to Google, Google still refused to provide such data, because it involves the user’s information.
From my point of view, this only proves that we should trust Google.Google information in order to protect his clients, the courage and the federal government said NO. Then we have any reason to believe this is a bad thing then?
At the same time, Google and the Chinese government has also carried out in close cooperation, on the contrary to China’s social and moral content, in the Chinese search results which have been excluded.
So Google not only adhere to protection of customer data, but also take into account the different backgrounds of various countries, and maintain social morality. At least they are willing to make such efforts, and what’s wrong in it?
5) The fifth discourse on the problems faced by Google is: personal privacy
This part of the author talked about a lot of basically involves the user’s data will be stored off Google, which is very dangerous. Have to admit, Google acquired a lot of users personal information. But Zhanzai another point of view, Web site visitor information is being recorded in the log down, you can not escape it. Yahoo or Microsoft, the available user information, probably not less than Google.
So many people worry, Google is not aware of too much privacy at any time may become a time bomb. These worries justified, I suggest that our secrets involve very personal, do not exist or your e-mail website which. This kind of privacy concerns can be applied to any site, not just Google.
In this section which, on one I can not agree with that argument. Of course, I first heard that Google’s Matt Cutts has been an important figure in the United States National Security Agency worked. It says something about what?
6) On the sixth point raised is: Google is facing a lot of disputes and even lawsuits
The most famous is, there are some sites to prosecute the illegal display the Google Web site content and images. The case is not expected to be sentenced to Google I completely lost the case. Because if not allowed to Google \This is not only the death sentence of Google, also handed down death penalty for all search engines, while also handed down the death penalty throughout the Internet.
Can you imagine the Internet without search engines do? And search engine does not display text and pictures to other sites contents, it also called search engine do?
7) On the seventh paragraph of the discussion is about the local Chinese search engine company’s challenge
It is all very true. According to the survey, Baidu is now accounted for the largest Chinese search engine market share. And Google in the culture and this will definitely encounter problems because of Chinese and English are two different words, in the understanding of the text, after all, has its different.
On the move to Google in the Chinese word technical disadvantages, this has to be acknowledged. Google in the algorithm of the culture of the above needs to be strengthened, but we have seen Google in the last year, the appointment of Kai-fu Lee to China Regional Director, and began to devote more energy and financial resources in the Chinese market. That is, they start to take seriously the Chinese market.
Can be expected, these technical problems will be solved sooner or later, I do not think this is a factor not to be optimistic.
Overall, I think Google, of course yes Cunzaihenduo problem, but I personally Ren Wei in the Chinese market, it is crucial that the vision Bei Zhong Shi. If given the same opportunity, no one’s 障碍, Google in the Chinese market share gains can be anticipated .

From the perspective of Web site user experience o

user experience from the perspective of Web site optimization to avoid the
Summarizes the degree of customer experience optimization website design factors
1. Long page download time
If the page download time of more than 30 seconds, hardly a user will like your site.
2. Unrestricted use of flash and image
Undeniably, the appropriate use of some images and flash, can increase the site’s vitality, increase the visual impact. But the unlimited use of flash and images. Will cause the page file large, taking up the cpu resources, visitors, and is not conducive to the page update and search engines crawl the site.
3. Web page is too long.
How many here do you think are interested in to see your page at the bottom of the content? Do not compare yourself to make an analogy, because more than 99% of people just learned online.
Mentioned in an article. \the user, open a website, just look at the first screen to see the contents of the visit, they saw all that, not scroll down. \can see the contents of the third screen is only 10% of people a long website visitors can easily cause visual fatigue, SEO, especially as most visitors probably have been content to attract the first two screen to another page go.
4. Unfriendly navigation.
Navigation is the most affected unfriendly user action and can not be very convenient to use the mind to find the content of their thought. Users do not know how to return to a previous page, do not know what part the current page is under. This site is likely to come once the user will not come again.
5. Date information
Long time no updates, it is easy for visitors to feel resentment, but also at the heart of your brand image of this site greatly reduced.
6. Dead link or connection error.
This is not said, this is the most basic mistakes, but better still this error, including Sina that great site.
7. Isolation of the page.
Users do not know what method to return home. This is often seen in the page or content of information prompted the investigation of the results page.
8. Page no visual difference.
No visual difference between the page, the page design is \site, the most common mistakes.
To show a lot of information to the visitors overwhelming eyes, how much do you think he will remember? Page designed to attract and guide the visitors to view the content you want to promote or products. Of course, on the page \Ping is not a simple design with some color to achieve high purity, according to the environment and the surrounding page elements taken into account. as in a blackboard drawing of a white spot in the clear, but in a whiteboard to draw a white dot on the do not see clear.
9. Chain with no standard form of expression.
Now many people just on the web site also has taken down only to draw lines that the text is the link. Web site links should be a unified standard forms, and the text is not connected to and differentiated. Let viewers easily recognized What is the link text.
If the picture plus the connection to be marked under the picture \\10. Excessive use of new technologies.
The so-called new technology is only a few people grasp the technology, although there may be a good visual effect of his functions is very powerful, but too much use of new technologies, it means you are prepared to abandon the 99% of the users.
11. The lack of interactive content.
Lack of interactive content, the lack of involvement of users. Can not let users express feelings and ideas, destined only to die of this website website.
12. Too complex file directory and file name.
Too complex file directory and file names, do not use search engines pick up on the page, and not conducive to the viewer’s memory. Almost 100% of people use IE when typing the URL cache. Directories and files are too complex, behind IE cache is on the lower parts, of course, was the second time you visit more than a small chance.
Do not say what is the use favorites. SEO Do you think there will be more than half will be used favorites it? And like my favorite too large that people want to get your favorites without a website is relatively easy.

13. Using frames.
Does not recommend the use of the framework. Do not why, because search engines do not like. Even google’s advertising program in the framework of the code is to have separate.
14. Malicious plug-ins, malicious pop-up window.
15. Page do not pop up too much with too many new window will occupy a lot of computer resources. Affect the viewer’s browsing speed.

English website optimization stemming

English website optimization stemming
Stemming (keyword stemming) in the English web site optimization obvious, but there are certain Chinese Website Optimization for reference.
Stem technology means that some words in English is one of the main stem from the derived, for example, work is a stem, from the meaning of the word can generate a lot of the same or a related but different tense, voice, Shan plural form, such as working, worked, worker, works, workers.
Writing in the Web content should be kept to the same stem naturally derived from the integration of different forms of the sentence which, instead of using only a single form. That is, if you target keywords that work, the best working, worked , worker, works, workers, etc. These words also appear appropriate.
Do at least two advantages, one theme will help the concept of search engines to create web pages. Because in fact these same stem word meaning is the same or very similar.
Second, when users search, it is possible to use a variety of variations, not always a favorite of that word. If you appear in the page variations of your page may be higher the results of different search words appear.
Of course, these words appear to be logical, consistent syntax, do not interfere with the reader. This style of writing is still a certain difficulty.
The same principle can be derived from two areas of attention.
One is not quite the same in English spelling of many words, but exactly the same meaning. For example, web site, website, site, the words actually not much different in meaning, can be used interchangeably, in different sentences can cross in a different view.
Another one is writing in the content, as far as possible variant of the same words and word order are taken into account all, these are all mixed up and used in different places. Such as these words are the same subject, if a page, these words appear interactive, then the main keywords (web design) to optimize the strengthening of the role of good, and can also cover more of the search words.
Chinese website optimization, while not directly correspond to stem technical stuff, but under the same principle, we can also extend to consider. Such as search engines are similar in some sense the word is as the same meaning.
\could these two words as one thing.

Chinese word search engine technology

The rapid growth of information, so that search engines become the preferred tool for finding information, Google, Baidu, China’s search and other large search engines has been a topic of discussion. With the increasing value of the search market, more and more companies are developing own search engine, Alibaba’s business search, shopping search, etc. 8848 also come on stream, natural, search engine technology has also become the focus of attention of technical staff.
search engine technology and research, is earlier than the Chinese abroad in recent years , from the earliest Archie, to the later Excite, and altvista, overture, google and other search engines available, search engine development so far has been 10 years of history, China began to study search engine is in the last turn of the century. in many areas, are the products and Jishu foreign domination, particularly when a study in foreign countries only Kaishi Duonian Er Guo Nei case. such as operating systems, word processing software, browsers, etc., Dan Sousuoyinqing is an exception . Although search engine technology in foreign countries have long been studied, but at home or emerge out of good search engine like Baidu (http://www.baidu.com). At present the field in the Chinese search engine, the domestic search engine and abroad have been on the search engine result not far. is able to form such a situation, there is one important reason is that Chinese and English are two different ways of writing their own language, of which the computer technology involved is the Chinese word. What is the Chinese word

we all know, English is the word for the unit, between words and words separated by spaces, while the Chinese is the word as a unit, all of the words with sentences up to describe a meaning. For example, the English sentence I am a student, compared with the Chinese: \; students \a student.
Chinese word and the search engine
Chinese word in the end have little impact on the search engines? for search engines, the most important is not to find all the results, because the billions of pages to find all the results not much sense, no one can read it all, the most important thing is the most relevant results at the top, which is also known as relevance ranking. Chinese word accurate or not, often a direct impact on the search results Relevancy ranking. I recently help a friend find some information on the Japanese kimono, the search engine type \the existing Chinese search engine to do three tests is done on Google (http://www.google.com), Baidu (http://www.baidu.com) on the \Word search:
Google, enter \; Kimono \20 The results are related to the page with the kimono.
the search engine results in an error, that is not accurate because of different words caused. by the author’s understanding, Google’s Chinese word, a name used in the United States Basis Technology (http://www.basistech.com) companies with the Chinese word, Baidu uses the word developed its own technology, the search is the massive use of technology (http://www.hylanda.com) provided Segmentation. Thus, the accuracy of Chinese word segmentation, search engine results on the relevance and accuracy of the considerable relationship.
Chinese word
Chinese word is the natural language processing technology areas, for In short, people can be their own knowledge to understand what is the word which is not a word, but how can a computer understand? The process is the segmentation algorithm.
present the segmentation algorithm can be divided into three categories: Based on word string matching methods, methods based on understanding of Word and Word-based statistical method.
1, word-based string matching method
This method also known as mechanical sub-word method, which is in accordance with a certain strategy will to be analyzed in the character string with a \matching method can be divided into positive word matching and reverse matching; in accordance with the priorities match the circumstances of different lengths can be divided into the largest (longest) match and the smallest (minimum) matching; according to whether the combination of POS tagging process, it can be divided into simple word segmentation method and the combination of integration with the tagging method. Some common methods of machine word are:
1) being the maximum matching method (from left to right direction);
2) reverse maximum matching France (from right to left direction);
3) at least cut points (to cut out each sentence, the minimum number of words).
the above method can also be combined with each other, for example, can be positive maximum matching and reverse matching method together constitute the largest two-way matching. Because the characteristics of Chinese words into a word, the smallest being the smallest matching and reverse matching is rarely used. In general, reverse matching segmentation accuracy is slightly higher than to match the experience and less ambiguity. statistical results, simply use the forward maximum matching error rate of 1 / 169, simply use the reverse maximum matching error rate of 1 / 245. However, this accuracy is far can not meet the actual needs. the actual use of the word system is the word as a kind of mechanical means for the early hours, needed all 其它 through the use of linguistic information to further enhance the accuracy of cut points.
method is Improved scanning methods, known as the characteristics of scanning or mark cut points, the priority in the string to be analyzed to identify and separate the cut with the obvious features of a number of words, with these words as a breakpoint, the original string can be divided into smaller string come into the machine word, so as to reduce matching error rates. Another way is to word segmentation and POS tagging combined use of the rich part of speech information on the sub-word decision-making help, and tagging process, in turn, on the segmentation results of the inspection , adjustments in order to greatly improve the segmentation accuracy.
word for the mechanical method, can establish a general model, in this respect, professional papers, do not do here in detail.
2, based on understanding sub-word method
this word is to allow computer simulation of people through the understanding of sentences, to identify the effect of the word. The basic idea is the same word in the syntactic, semantic analysis, use of syntactic information and semantic information to deal with ambiguity phenomenon. It usually consists of three parts: segmentation subsystem, Syntax and Semantics subsystem, the total control part. in total control of part of the coordinated segmentation subsystem can get the words, sentences and other syntactic and semantic information carried on the segmentation ambiguity determine that it simulates the process of human understanding of the sentence. This segmentation method takes a lot of linguistic knowledge and information. Youyu Chinese knowledge of the general, complex and difficult to organize the information into various languages can be directly read by the machine form, so the current system based on understanding of the word is still in the experimental stage.
3, sub-word based on statistical methods
from the formal point of view, the word is a stable combination of words, so in the context of adjacent words At the same time the number of occurrences, the more likely form a word. So the word and the word co-occurrence frequency or adjacent to better reflect the probability of credibility into words. can be adjacent to the corpus of all the characters are The frequency of the combination of statistical calculation is their mutual information. definition of the word of the mutual information is calculated two characters X, Y are adjacent total probability. Internet is the information reflects the close relationship between the combination of Chinese characters level. When the close is higher than a certain threshold, the word group can be considered that this may constitute a word. This method only on the corpus of words that the statistical frequency does not need segmentation dictionary, which also known as No Dictionary Words lexical or statistical methods to take. But this method also has some limitations, are often out of a number of high frequency, but not the vocabulary of the word groups, such as \1 \basic word dictionary (common words dictionary) for string matching word, and use statistical methods to identify some new words, soon string frequency statistics and string matching combination of both to play a matching word segmentation speed and high efficiency characteristics, then used the non-dictionary words word recognition in context, the advantages of automatic elimination of ambiguity.
in the end kind of segmentation algorithm accuracy higher, there is no conclusion. for any word of a mature systems, it is impossible to rely on any particular kinds of algorithms to implement, require integration of the various algorithms. I know, massive technology segmentation algorithm on the use of \to treat disease, and similarly, for the Chinese word recognition, need a variety of algorithms to deal with different issues.
word in the problem
with mature segmentation algorithm, it can be easy to solve the problem of Chinese word segmentation does ? fact far from it. Chinese is a very complex language, so that the computer is even more difficult to understand the Chinese language. in the process of Chinese word segmentation, there are two problems have not completely break.
1, ambiguity identification
ambiguity is the same word may have two or more segmentation method. For example: the surface, because the \\clothing \as relatively easy to handle, mix ambiguity on the entire sentence must be judged according to the. For example, the sentence \, the \; in, \really mean is given ambiguous word, to judge by the people do not know what should be the word, which should not be words. For example: \can be cut into \professional terminology as unknown words. that is, those not included in the dictionary too, but those words really can be called words. The most typical is the name of a person who can be easily understood sentence, \; in, \name, and every moment has a new name, your name itself is one of these great works. Even if this work could be completed, problems still exist, for example: in the sentence, \\it just that people often use the word, so the search engines, word of the new word recognition system is very important. At present the word recognition accuracy has been a sub-word system for evaluating an important indicator of good or bad.
Chinese Word of the application
present in natural language processing technology, the Chinese processing technology than Spanish behind the technology, great deal for some distance, many Western approach to Chinese language can not be directly used, because the Chinese word This process is necessary for a hand. Chinese word segmentation is the other Chinese information processing basis, search engines only Chinese word for an application. Others, such as machine translation (MT), speech synthesis, automatic categorization, automatic summarization, automatic proofreading, etc., all need to use Word. because the Chinese which required the word, it may affect some research, but also provides a number of companies brought Ji Hui, Yin Wei foreign computer processing Jishu To 进入 Chinese market, Ye Shi Jie Jue Chinese word problems to. In Zhongwen research, compared to Waiguo Ren Lai Shuo The Chinese have a very distinct advantage.
segmentation accuracy of the search engine is important, but if the word is too slow, even with high accuracy and then, for the search engines is also unavailable, because the search engine needs handling hundreds of millions of pages, if the word spent too long, will seriously affect the speed of search engine updates. So for search engines, word accuracy and speed, both of which need to meet high demands . the present study are mostly of Chinese word segmentation research institutions, Tsinghua University, Peking University, Chinese Academy of Sciences, Beijing Language Institute, Northeastern University, IBM Research, Microsoft China Research Institute has its own research team, while the real professional research Chinese word for commercial companies In addition to mass outside the technology, almost none. scientific research institutions of the technology, most of the products of not quickly, but after all the power of a professional limited company, it seems Chinese word order to better serve more products There is still a long way.

Chinese website design common problem

There are several places when I look at the most can not stand the Chinese site, but rarely in the English website to see happen.
Dangran that is common problem, probably a bit too much, because there are many excellent Chinese website. But said the following three aspects of Chinese language web site design, is all too common.
first, click on the link of the time, open a new window.
it makes me puzzled.
General , if a link is the gateway to other sites, then in a new window opens, you can understand. But in many Chinese websites, you click on any link, even though the link is only one site an article or a part of a channel, which both open a new window. This is really annoying thing, really can not understand.
Why not show the same window? In several articles of this site can not watch the screen on a lot of windows open, and had to turn off one by one.
I can think the only reason is that designers are afraid after the user clicks on a number of articles, can not find the way back. This only shows that your navigation system is not good.
again, which is really annoying annoying in a way.
second choice to the user too much, especially in the home page.
many sites seem to portray themselves as a portal home page after reading, simply do not understand what the theme of this site. because looking at and Sohu, Sina all about, you can see a lot of news, ringtone downloads, animation and so on and so on.
on a real large-scale portal sites, put the latest content on the home page link, you can understand. We can take a look yahoo.com, you can feel rich , but never crowded.
but look at many Chinese websites, nothing is confusing, do not know where that point. and so on, after you click on a few places really do not know what is the purpose of this site. Do want to be Sina do next?
Third, advertising too.
Most Chinese websites are full of ads, this is very incredible things. it seems a majority of the Chinese site supported by advertising, even some of the company’s commercial Web site.
but a successful business website revenue model, it is the removed ads, display their products or services.
can be sure that a product or service has its own Web site to that the profits obtained by ad clicks, Web sales account for only a small part. its decentralized user’s attention, but the site in disarray as the site advertising removed.
advertising is more suitable for pure class or category of information news site, because advertising is the main profit model such sites.
Chinese website is not only the ads, and patterns and more. Not only have the banner top page, as well as flying a small ad window. and even blocking the body of the ad can not afford to window, with you running around.
these ads, if you can bring considerable benefits to you, okay. If only a few dollars a day, then in my view, It is worth the candle.

Chinese domain name universal speed million net to

Now, with the representative of China submitted by the CNNIC simplified. \,. Chinese domain name applications will account for fully 99% of the proportion of great business opportunities for SMEs. As more Chinese people’s habits, concise, readable, understandable, and the corporate brand or the core business line. \; domain can be faster brand recognition, memorization, rich meaning of a glance, the rapid spread of corporate philosophy and culture, but also help reduce the opportunities offered by the English domain names cost limitations to enable enterprises to more easily Internet users memorizing accurately find, so the site promotion and internet marketing more efficient and more accurate.
reporter has learned that many local companies and multinationals in China have realized the value of Chinese domain names from China million net data show. \, the reporter also found that some domain name registration business to speed up. popularization of Chinese domain names, to help SMEs seize the opportunities, but also a lot of relief and support to carry out activities such as the recently launched China’s million net registered. \value of 888 yuan Standard Jianzhan coupon event! the biggest highlight of this event is to the site from a domain, double-entry Chinese domain name to promote the SMEs to seize opportunities era.
HiChina Ying Song, vice president of Bridge, said: \Its simple and easy to remember, vivid features of the majority of Chinese enterprises by the recognition of universal speed picking up speed. enterprises to information, the domain name is a necessary step, which involves corporate Web site construction, management system, application and protection of their brand and promotion, but now, according to the Internet 25 times the Internet survey report, country still 95% of SMEs do not present their own the website construction. So we this event, not only is Jiasu popularize Chinese domain names to promote, to Tong Guo Geng This series of measures, lower capital threshold of e-commerce business applications, helping more SMEs through the use of \few months, the world’s billions of Chinese Internet users anywhere in the world will be able to directly use the traditional or simplified. \first to seize the best resources, whoever occupied the Internet Heights.

Chinese domain name of the play a very important r

mostly focused on Chinese domain name investment concepts, occupy a Chinese domain name can be considered an investment in the network. In seo era, Chinese domain name in addition to investment in the network, there is one point that can be played on seo significant role in promoting.
Chinese domain name is with a new generation of Chinese domain names, domain names with the same English. Such as Chinese. COM, Chinese. Net, in Chinese. Org, Chinese. Cc. Chinese. CN, Chinese. China, Chinese. Company, Chinese. Network.

The value of Chinese domain name:
1) expression using Chinese characters, easy to remember
2) the role of a clearly marked, reflecting their own brand value
3) seo role in promoting good
Chinese domain name is the internationally recognized logo, can be dns resolution. Baidu and google can be your domain name resolution by the Chinese site, and can be included into the scope of his. For example, the Spring Festival Gala \ranking than the baiyunpiaopiao.com be much better.
For example, search for \The two agents registration. CNNIC authorized Chinese domain name registration services for the Chinese. cn domain name registration, you only need to select your registration service, and then to their site on-line registration.
Shanghai seo then found during the operation of Chinese domain name registration services, how long you can use it later? Chinese domain name services are registered, the application will immediately enter the Chinese domain name registration system database. Can be changed after the Chinese domain name registration, transfer, cancellation, the specific operation by the Chinese domain name registration service agencies.

Bounce rate, exit rate, meaning the rate of the se

in Internet advertising for many years, when using Google Analytics tools, such as \Users depth (involvement in degrees) of the key indicators, will help us to assess the site’s user experience and ad performance. systematize the right under the meaning of these concepts, and to share:
1, bounce rate
Bounce rate is the only browse the page and left the site the user ratio.
For example, 100 people to enter the page, five individuals directly from the page to leave the site, then jump was 5%.
2, exit rate
Dropout rate is to leave the site from the page number of total visits in the proportion of the total page.
For example, 20 people left the site from the page, the page total hits in 200 times, then quit rate was 10%.
A little dizzy? Analogy, for example, the figure, a Web site, 100 people through an external link to page A, 5 directly to leave, 85 people continue to browse page B. Then, page A bounce rate is 5%. Also, if the page A total views is 200 times (such as other 100 links from page B to enter), 20 A away from the page (15 pages B came from), then page A withdrawal rate of 10%.
Shows the bounce rate is a direct measure of website (site) on the \Links with the right side of the page will also help to enhance user stickiness). dropout rate is a comprehensive measure of the user leave the site an important indicator of behavior (and possibly meet the demands of the left). Of course, different sites have different features need to specific analysis.
3, the second rebound rate
When users arrive from an external web site links, known as the first jump, if the user click on a link or button to enter the site deep pages, is called \Second, the proportion of users jump known as the \>
As users visit the site the number of pages, and the residence time is the site for users to judge the attractiveness of the key indicators, will help us improve the site’s user experience. Google Analytics, quantum Hang Road and alexa Chinese station, are good for free tool.
4, conversion
Finally, again under way, the concept of conversion, this is not a universal standard of measure, but according to the definition of your promotional goals. From ad exposure to click on ads, Zhege conversion rate is usually called the \\>

Baidu SEO Optimization site on the four issues sho

Baidu SEO optimized website

on the four issues should be noted
Baidu is the largest Chinese engine, do the Chinese Web site owners need attention. Most sites rely on search engines to get traffic and improve rankings. Only you attach importance to him, he would attach importance to you. Then about Baidu’s character and behavior characteristics become better access to traffic from the necessary conditions for Baidu. industrial real estate web portal is a good plant to do so, I hope this little bit of experience helpful for new webmasters.
Character 1: site structure optimization is a top priority.
baiduSpider is also a visitor, arranged for his excellent catalog is very easy to find your content, ranking naturally high, imagine, if you mess a lot of directory structure, directory name of the thread of Baidu spiders into your website as progress the maze, no more than a few seconds, give the main server snitch Baidu Spider, the station’s user experience is too low, then you can not go high ranking also. In general, best not to use the directory more than three, URL contains keywords as possible, this is the right path, even more importantly, the weight was higher than page directory weight, if one of your articles is a single directory, and not more than three, that weight naturally high .
Character 2: High frequency update
Updated daily point article, spiders will develop habits to your station every day to see if there is new content immediately crawl, Baidu will be shown. This is important. Often do not update, spider brother too lazy to come, will be high-ranking strange.
Character 3: Original
Many owners built them, very simple way. Copy + paste + CMS = Website of all, such a station, spiders are not willing to look at to see, you think about the post you copy the database already exists in Baidu, Baidu see you As the article has been read N times to see a movie, would you like to see a movie to see hundreds of times? stand-user perspective, the perspective of standing on the spider problems, naturally good for your site. Many owners say original I can not, an analogy, a child wrote a diary before, I remember very clearly, I was a child will not keep a diary to record Liushui Zhang, a year down the thick of a Big Ben, those are original ah ! daily to their feelings, and even record what happened, originality is not there a?
Character 4: high-quality links
A friend introduced me to the last few days of an entertainment station, I saw his links, uh, drop God, Links a lot, but what is unknown at all stations, and even some were out of K are impressively revealed that such a situation, it is vulnerable to resentment, therefore, high-quality links is important, even if only one or two, the effect is indeed a lot of junk links not match.
Only by fully understanding the characteristics of the character after Baidu, targeted to optimize its Web site, Baidu will be more like you. And is a mutual attraction between the, site to site as well. Baidu said the Chinese know better, you can Baidu said, you know better?